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Candidate Favorability by Election


1960 to the Present Day



Our in-house favorability formula relfects the fact that the more favored canddiate does not always win. This has happened twice since 1960 with Kennedy-Nixon in 1960 and, more recently, Biden-Trump in 2020. Like Nixon and Obama, Trump increased in his favorability rating with each passing election (despite losing in 2020). Barack Obama (2008) has proven the most popular 'Modern Democrat' but shed favorability in his second go-around (2012). Trump edges G.W. Bush (2004) for most popular 'Modern Republican'.


2020

Portrait of U.S. President Joe Biden Joe Biden
Democrat

242.1
Portrait of U.S. President Donald Trump Donald Trump
Republican

247.8




2016

Portrait of U.S. Presidential Candidate Hillary Clinton Hillary Clinton
Democrat

166.1
Portrait of U.S. President Donald Trump Donald Trump
Republican

347.3




2012

Portrait of Barack Obama Barack Obama
Democrat

255.6
Portrait of Mitt Romney Mitt Romney
Republican

229.8




2008

Portrait of Barack Obama Barack Obama
Democrat

322.8
Portrait of John McCain John McCain
Republican

149.4




2004

Portrait of John Kerry John Kerry
Democrat

104.4
Portrait of George W. Bush George W. Bush
Republican

342.5




2000

Portrait of Al Gore Al Gore
Democrat

129.0
Portrait of George W. Bush George W. Bush
Republican

269.9




1996

Portrait of Bill Clinton Bill Clinton
Democrat

298.4
Portrait of Bob Dole Bob Dole
Republican

102.5




1992

Portrait of Bill Clinton Bill Clinton
Democrat

280.5
Portrait of George H.W. Bush George H.W. Bush
Republican

91.2




1988

Portrait of Michael Dukakis Michael Dukakis
Democrat

29.4
Portrait of George H.W. Bush George H.W. Bush
Republican

454.0




1984

Portrait of Walter Mondale Walter Mondale
Democrat

2.8
Portrait of Ronald Reagan Ronald Reagan
Republican

1078.1




1980

Portrait of Jimmy Carter Jimmy Carter
Democrat

15.4
Portrait of Ronald Reagan Ronald Reagan
Republican

653.8




1976

Portrait of Jimmy Carter Jimmy Carter
Democrat

136.0
Portrait of Gerald Ford Gerald Ford
Republican

123.5




1972

Portrait of George McGovern George McGovern
Democrat

2.6
Portrait of Richard Nixon Richard Nixon
Republican

1355.5




1968

Portrait of Hubert Humphrey Hubert Humphrey
Democrat

87.9
Portrait of Richard Nixon Richard Nixon
Republican

267.2




1964

Portrait of Lyndon B. Johnson Lyndon B. Johnson
Democrat

990.3
Portrait of Barry Goldwater Barry Goldwater
Republican

18.1




1960

Portrait of John F. Kennedy John F. Kennedy
Democrat

92.6
Portrait of Richard Nixon Richard Nixon
Republican

128.5
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